Los mejores 12 Consumer Behavior libros

The 800 Blueprint by Anthony Daniels is a comprehensive guide to understanding and improving your credit score. With practical tips and strategies, the book provides a step-by-step plan to help you achieve an excellent credit rating of 800 or above. Whether you're looking to buy a house, get a loan, or simply take control of your financial future, this book offers valuable insights to help you reach your goals.

Ninja Selling (2017) by Larry Kendall offers a revolutionary sales approach that focuses on building relationships and providing exceptional value rather than pushing products or services. Drawing on his own experience and expertise, Kendall provides practical strategies and techniques for sales professionals to become more effective and successful in their work.

Communicating with the Multicultural Consumer by Barbara Mueller provides valuable insights into the complexities of reaching diverse consumer groups. Through real-world examples and practical strategies, the book offers guidance on how businesses can effectively engage with multicultural audiences, navigate cultural differences, and create meaningful connections through their marketing and communication efforts.

Consumer Behavior by Michael R. Solomon delves into the complex factors that influence our purchasing decisions. From psychological and social influences to the role of culture and technology, this book offers valuable insights for marketers and businesses looking to understand and connect with their target audience.

Author: Daniel Kahneman, Amos Tversky

Description: This book explores the ways in which people make judgments and decisions under uncertainty. Drawing on extensive research in psychology and behavioral economics, the authors reveal the systematic errors and biases that can influence our thinking. They also propose strategies for improving decision-making in both personal and professional contexts.

Lost Department Stores of San Francisco by Anne Evers Hitz takes readers on a nostalgic journey through the history of iconic department stores in the city. From the elegant City of Paris to the beloved Emporium, the book captures the essence of these lost treasures and their impact on San Francisco’s retail landscape. Featuring rare photographs and engaging storytelling, it offers a captivating glimpse into a bygone era.

Product-Led Growth by Wes Bush is a comprehensive guide that explores how companies can leverage their product as the main driver of growth. Through real-life examples and actionable strategies, the book delves into the shift from traditional sales and marketing tactics to a customer-centric approach, ultimately empowering businesses to create valuable, user-friendly products that drive sustainable growth.

Misbehaving (2015) by Richard H. Thaler challenges the traditional economic theory by exploring the irrational behaviors of individuals and the impact they have on decision-making. Through engaging anecdotes and insightful analysis, Thaler offers a new perspective on economics and provides practical advice for understanding and influencing human behavior.

A Consumers' Republic by Lizabeth Cohen examines the rise of consumer culture in post-World War II America. It delves into how the government, businesses, and consumers themselves shaped the economy and society, and the impact it had on issues such as labor rights, gender roles, and racial inequality. A thought-provoking exploration of the power dynamics at play in the marketplace and the broader implications for American life.

Methods of Persuasion by Nick Kolenda offers a deep dive into the science and psychology behind persuasion. Exploring various techniques and real-life examples, it provides insights into how individuals can influence others and make more effective decisions.

'The Velvet Rope Economy' by Nelson D. Schwartz exposes how the wealthy and powerful have created a system that gives them exclusive access to the best opportunities and resources, leaving the rest of society to struggle. Through in-depth analysis and real-life examples, Schwartz reveals the harmful effects of this unequal economy and proposes solutions to level the playing field.

Consumer Behaviour in Sport and Events by Daniel C. Funk delves into the unique factors that influence consumer choices and behaviors in the context of sports and events. From understanding fan loyalty to analyzing the impact of marketing strategies, this book offers valuable insights for professionals and enthusiasts in the sports and events industry.